High School

1. What is the main purpose of an advertisement?
A. To entertain
B. To inform
C. To persuade
D. To criticize

2. Which of the following is a common feature of advertisements?
A. Bibliography
B. Formal language
C. Catchy slogans
D. Passive voice

3. "Buy one, get one free!" is an example of what type of technique?
A. Bandwagon
B. Emotional appeal
C. Special offer
D. Testimonial

4. What is a slogan in an advertisement?
A. The product's price
B. A catchy phrase or sentence
C. A customer's review
D. A legal disclaimer

5. Why do advertisers use celebrities in advertisements?
A. To lower costs
B. To make the ad longer
C. To attract attention and build trust
D. To describe the product in detail

6. Which persuasive technique uses "everyone is using this product" logic?
A. Testimonial
B. Bandwagon
C. Repetition
D. Humor

7. What role does color play in advertisements?
A. It helps calculate prices
B. It ensures legal compliance
C. It creates mood and attracts attention
D. It adds more text

8. Which element is most likely to include a "call to action"?
A. The product name
B. The headline
C. The company logo
D. The body text

9. An advertisement that appeals to fear is using which strategy?
A. Logic
B. Emotion
C. Humor
D. Authority

10. What is the function of a jingle in an advertisement?
A. Provide legal disclaimers
B. Deliver long explanations
C. Help customers remember the product
D. Display prices

11. Which of the following is an example of exaggeration in advertising?
A. "Tested and approved by doctors."
B. "This toothpaste kills 100% of all germs instantly!"
C. "Available in three colors."
D. "Contact us for more info."

12. What type of advertisement would most likely be found on a billboard?
A. Long, detailed ads
B. Ads with lots of text
C. Short and visual ads
D. Radio-style ads

Answer :

  1. The main purpose of an advertisement is C. To persuade. Advertisements are primarily designed to convince the audience to take a certain action, usually to purchase a product or service. While they may entertain or inform, persuasion is their primary goal.

  2. A common feature of advertisements is C. Catchy slogans. Advertisements often utilize catchy slogans to quickly grab the audience's attention and make the product or service memorable.

  3. "Buy one, get one free!" is an example of C. Special offer. This technique is used to encourage consumers to make a purchase by offering them an additional item for free.

  4. A slogan in an advertisement is B. A catchy phrase or sentence. A slogan summarizes the essence of a product or brand in a memorable way and often includes the company’s key message or value proposition.

  5. Advertisers use celebrities in advertisements C. To attract attention and build trust. Celebrities can capture the audience's attention and lend credibility and likability to a product through their endorsement.

  6. The persuasive technique that uses "everyone is using this product" logic is B. Bandwagon. This strategy appeals to the audience's desire to be part of a group or belong to the majority.

  7. The role that color plays in advertisements is C. It creates mood and attracts attention. Colors are used to evoke certain feelings and to highlight important elements, influencing how the audience perceives the advertisement.

  8. The element that is most likely to include a "call to action" is D. The body text. This section typically contains instructions or encouragement for the audience to act, such as "Call now" or "Visit our website."

  9. An advertisement that appeals to fear is using the strategy of B. Emotion. Emotional appeals involve engaging feelings to motivate the audience toward a particular action or perspective.

  10. The function of a jingle in an advertisement is C. Help customers remember the product. Catchy jingles utilize melody and rhythm to make the product memorable and create a lasting impression.

  11. An example of exaggeration in advertising is B. "This toothpaste kills 100% of all germs instantly!". Exaggeration involves making extreme claims about a product's capabilities to grab attention, even if they are not entirely factual.

  12. The type of advertisement most likely to be found on a billboard is C. Short and visual ads. Billboards need to convey their message quickly to drivers and pedestrians, so they rely on striking visuals and minimal text.