Answer :
Final answer:
The Hornady salesperson is making a product pitch by highlighting the uniformity, purity, and endorsements of their lead round balls to persuade the customer of their superiority for muzzleloading rifles.
Explanation:
The salesperson at the Hornady store is engaging in what's known as a product pitch. By stressing the qualities such as uniform size and shape, the use of pure lead, and the endorsement by a muzzleloading world champion, the salesperson is appealing to the customer's desire for quality and performance. The goal is to convince the customer that Hornady lead round balls are the superior choice for use in muzzleloading rifles.
The salesperson was describing hornady’s competitive advantage
What is completive advantage?
In order to provide goods or services better or more affordably than its competitors, a corporation must have a competitive advantage. These elements enable the productive unit to produce more sales or higher margins in comparison to its competitors in the market.
Cost structure, branding, the calibre of product offers, the distribution system, intellectual property, and customer service are just a few of the aspects that are credited with giving a company a competitive edge.
A company would have an edge over rivals if it could grow its market share through improved productivity or efficiency.
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