How does media spending in elections NOT differ between incumbents and new candidates?

A. Both incumbents and new candidates spend equal amounts on media campaigns.
B. New candidates invest more in media to gain recognition and compete with incumbents.
C. Incumbents generally spend less on media as they are already well-known.

Media spending in elections differs between incumbents and new candidates. Incumbents generally spend less on media as they are already well-known and have the advantage of name recognition. On the other hand, new candidates often invest more in media to gain recognition and compete with incumbents. They may need to spend more on media campaigns to raise awareness and introduce themselves to the electorate. Therefore, it can be said that incumbents and new candidates do not spend equal amounts on media campaigns.

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