Answer :
The purpose of a closed approach to innovation, as described by the authors in the text, is to focus on internal capabilities and resources to generate and develop innovative ideas.
In a closed innovation model, organizations believe that they can effectively and efficiently innovate by relying on their own internal R&D efforts, without seeking external inputs or collaborations. The primary goal of this approach is to protect intellectual property, maintain control over the innovation process, and capture the full value of the generated innovations.
Closed innovation often involves a sequential and linear process, where ideas are generated internally, developed through various stages, and eventually brought to market as finished products or services. It relies heavily on the organization's internal knowledge, expertise, and existing technologies. The focus is on incremental improvements and sustaining innovations rather than disruptive or breakthrough innovations.
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